Free audit

Show up where your customers are searching.

We set up and run Google Ads, Google Guaranteed, and your Google Business Profile for Alberta service businesses. Start with a free look at what your customers see when they search.

Get a free audit See a sample audit
  • 10+ years in digital marketing
  • Your own ad account, month to month
  • Based in Alberta

How it works

Start with a free audit. Decide from there.

  1. A free audit

    We run the searches your customers do, on a phone in your town, and send you one page: who shows up, where you sit, and what we'd do first. No logins or access needed.

  2. A plan with a price

    Already running Google Ads? We start with a look inside the account. Not yet? You get a starting plan built on a budget you choose. Either way, you see the full price before anything starts.

  3. We run it, you see it

    Ads go live in your own account, with every call and form tracked from day one. You get a short report each month, and it's month to month.

Pricing

Plain prices, no contract.

Your ad budget goes to Google directly, from your own account. What you pay us is set out below, plus GST.

  • Everyone

    Free audit

    $0

    The searches your customers run, who shows up, where you sit, and the three things we'd do first.

    No logins, no obligation. In your inbox by the end of the next business day.

  • Already running Google Ads

    Account audit

    $500 one time

    We look inside your account with read-only access: which searches you pay for, what a call costs you, and where the budget goes. You get a written report and a call to walk through it.

    Comes off setup or management if you go ahead within 30 days.

  • Setup and management

    We run your ads

    From $500 a month

    Search ads, Google Guaranteed if you qualify, your Business Profile, and call tracking, all in an account in your name. Setup costs the same as one month.

    Month to month. A short report every month.

How the monthly fee is set

It follows your ad budget, so a bigger budget never means a surprise. Plans start at $1,000 a month in ad budget, so there's enough to learn what works. Our fee is never more than half of your ad budget.

Your monthly ad budgetOur monthly fee
$1,000 to $1,999$500
$2,000 to $3,999$800
$4,000 to $7,999$1,200
$8,000 and up15% of the budget

See what you'd get

One page, in plain English

Here's the audit for a made-up shop: who shows up when its customers search, where it sits, and what we'd do first.

See the full sample Get yours free
LEDGELocal Search Audit

Example Heating & Plumbing

“furnace repair airdrie” on a phone in Airdrie

Map resultsNeeds work
Google GuaranteedNeeds work
Search adsNeeds work
ReviewsLooks good
Call and form trackingNeeds work
What we'd do firstGet into Google Guaranteed for furnace and plumbing calls

Who it's for

Local businesses people search for on their phones.

Mostly owner-run trades shops around Calgary and across Alberta, though the same four places apply to any local business.

  • Heating and cooling

    • furnace repair
    • furnace replacement
    • AC installation

    No-heat calls in January and AC installs in June want different ads. We change them with the season.

    Free audit for your shop

  • Plumbing

    • plumber near me
    • drain cleaning
    • hot water tank

    Emergencies come at all hours. Ads run when someone can pick up, and urgent searches get the budget first.

    Free audit for your shop

  • Electrical

    • electrician
    • panel upgrade
    • EV charger installation

    Service calls and bigger projects need different budgets, so one doesn't crowd out the other.

    Free audit for your shop

  • Roofing and eavestroughs

    • roof repair
    • roof replacement
    • eavestrough repair

    Big jobs and stormy seasons. We track which calls turn into quotes, not only which ads get clicks.

    Free audit for your shop

  • Garage doors

    • garage door repair
    • garage door spring
    • new garage door

    Most calls are urgent and close to home, so the map and Google Guaranteed matter as much as the ads.

    Free audit for your shop

  • Appliance repair

    • appliance repair
    • dishwasher repair
    • fridge repair

    Lots of brands and appliances to cover. Ads stick to the ones you actually fix, in the areas you drive to.

    Free audit for your shop

  • Other local businesses

    • clinics
    • auto repair
    • cleaning
    • landscaping

    If people search for what you do near them, the same four places apply, and so does the free audit.

    Free audit for your business

Who you're dealing with

Hi, I'm Logan.

  • 10+ yearsHelping brands and businesses grow online
  • Local presence, global experienceBig‑brand experience, sized for your business
  • Plain answersWhat you pay, what it brought in, and what we changed

I've spent more than ten years in digital marketing: ads, search, email, websites, and the tracking that ties them together. I started Ledge Communications in 2015, alongside agency work in Edmonton, my hometown.

I've worked with local restaurants and retail shops, service providers and consultants, health and wellness brands, nonprofits, education, energy and utility companies, and global brands.

I'm not a tradesperson. What I know is the part between someone searching on their phone and your phone ringing, and that works much the same whether you fix furnaces or run a clinic.

I keep my client list short on purpose, so you deal with me directly.

Questions

Fair questions, short answers

What does it cost?

The audit is free. If you already run Google Ads, the account audit is $500, and it comes off setup or management if you go ahead within 30 days. Running your ads is a monthly fee that follows your ad budget, starting at $500 a month, and setup costs the same as one month. Your ad budget is paid to Google directly. Prices are plus GST.

How much should I spend on ads?

Enough for Google to learn what works in your area. For most local service businesses that starts around $1,000 a month. Your free audit shows roughly how many people search for what you do near you, and you can change the budget any time.

Who owns the account?

You do. The Google Ads account is in your name, with your card on it, and you pay Google directly. We work in it as your manager. If you stop, the account, the ads, and their history stay with you.

What's Google Guaranteed?

Google's Local Services Ads: the box at the top of many local searches, with a green check. You pay for each lead instead of each click, and Google screens your business first. Not every kind of business qualifies yet, and your audit shows whether it appears on your searches.

Is there a contract?

No. Management is month to month. If you want to stop, tell us and it stops at the end of the month.

How will I know it's working?

Calls and forms from your ads are tracked from the start, and you get a short report each month: how many calls came in, what they cost, and what we changed.

Do you only work with trades?

No. Trades are named here because their searches look alike, but any local business people search for on their phones is a good fit. Have something different in mind? We're always open to interesting projects, big or small. Email ledgecommunications@gmail.com and tell us about it.

Free

Get your free audit

Tell us which business is yours. We'll run the searches your customers do, on a phone in your town, and send one page on who shows up, where you sit, and what we'd do first. It'll be in your inbox by the end of the next business day.

Want to see one first? Here's a sample.

We'll email your audit and a couple of short follow-ups. You can unsubscribe anytime.